This is the second part in a short series about my entrepreneurial efforts this spring. In Part One, I explained how I set up the basic operations for domain names, including the EIN, phone system, and accounting. Today’s installment is about marketing.
Marketing is essential if you want clients to make appointments. Word of mouth isn’t sufficient to bring a steady stream of new folks knocking on my door. They won’t come a-callin’ if they don’t know you exist.
However, marketing isn’t something that comes naturally to me. I’m a Gen Xer whose parents didn’t hand out participation trophies. Compliments were rare, and self-promotion was publicly mocked. So, marketing, when it’s self-puffery, goes counter to my entire upbringing.
To promote myself and my business, which are really the same, I have to trick myself. I don’t call it marketing. I call it spreading the word. I’m very self-conscious that I don’t want to bother people; I only market information that I genuinely believe is unique and useful. I never spam.
The curated approach to marketing not only works for my personality. It works for my clients. They know that won’t send them shit. I value their time too much to fill up their mailbox with daily AI-generated messages. It doesn’t work anymore.
Read more at Apt. 11D, the newsletter
Apt. 11d 