When you think about a private school, you probably think of an ivy-covered gothic building with an old-money name — Phillips Academy Andover, Phillips Exeter Academy, Choate Rosemary Hall, and Eton College. The students wear uniforms and spend their summers in Nantucket. Their next stop is Harvard or Williams. 

Maybe you think about your local Catholic schools, Our Lady of Immortal Miracles or St. Gabriel’s. Those saucy Catholic girls with their plaid skirts rolled high are heading to Georgetown or Boston College. 

There are new kids on the private school playground — Alpha, Flex, Fusion Academy, BASIS, Avenues, and more. Housed in new suburban office buildings, these schools are multiplying quickly, using corporate scaling models powered by AI and catering to high-income families who prioritize sports and alternative education. 

Benefiting from vouchers, tech, and the weakening of public education, the private schools market is mutating quickly. The new schools offer an alternative to the traditional public and private school systems. Will these new systems create new opportunities, or are they another way for the tech bros to screw up the world? 

Read more at Apt. 11D, the newsletter.