The Trade Show Circus

Screen Shot 2013-01-17 at 6.53.39 PMAs I read Lydia DePillis's wonderful review of the Consumer Electronic Show (CES), I was reminded of my fascination with all the wonderful weirdness of trade shows. Someone should write a book about them. 

This year, however, the babes were out in force. At the Chinese phonemaker ZTE, they wore white fur and flesh-colored heels over silver sheath dresses; one stood by the door of a tiny room, luring showgoers in to dance around in front of a green screen that demonstrated a new video technology. At xi3's booth, women in black catsuits and heavy eye makeup explained the virtues of their employer's compact servers over pounding hip-hop. Some of the babes aren’t even stationed at booths, instead roaming around in guerrilla bands promoting products. 


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