How about that schmuck who left the prototype of the new iPhone in a bar? Was it a cool marketing ploy or was the guy loaded?
Have the bad jokes started yet? A rabbi, a priest and a drunk Apple engineer walk into a bar and….
And how about the Nick Denton who bought the iPhone and put it up on his Gizmodo website? He says that he didn't end up making money from the huge traffic upsurge that day. The advertising space was pre-paid. But a fraction of those new visitors will show up again. He's just permanently increased his traffic numbers and he can raise advertising rates for the future.
UPDATE: Police seize computer of Gizmodo editor.