Kristof talks about how engineers are setting up systems to enable dissidents to get around cyberwalls.
Michael Hirshhorn explains that the Economist is one of the few magazines that has increased their circulation. It's not because they have been especially good at using New Media. It's because they have been highly successful in defining themselves and creating a niche.
covering the world, their efforts probably wouldn’t be enough.
Repositioning your brand today is so much harder than it was in the old
days, especially when you’re destined to be seen as a copycat product.
In the digital age, razor-sharp clarity and definition are the keys to
success. Knowing what and who you are, and conveying that idea to an
audience, is the only way to break through to readers ADD’ed out on an
infinitude of choices. General-interest is out; niche is in. The irony,
as restaurateurs and club-owners and sneaker companies and Facebook and
Martha Stewart know—and as The Economist demonstrates, week in and week out—is that niche is sometimes the smartest way to take over the world.
Stanley from Unfogged predicts what a remake of Ghostbusters would look like.