Yesterday, we spent a little time talking about small businesses. Why are some so successful, when most fail? Why kinds of small businesses will do well in the future?
Perhaps pseudo-philanthropic, feel-goodie companies are the way to go. Buy a pair of flimsy shoes. I’ll take most of the profits and then send the rest to an organization that helps kids in Africa. The flimsy shoes suck, but everybody knows that their brand is associated with GOOD DEEDS. If you wear those shoes, then you’re telling everybody that you are a GOOD PERSON.
Amy Schiller writes about the unfortunately named Lauren Bush Lauren and her feed tote bags.
Apt. 11d 
I hate that trend. It’s worse than Vinyard Vines $80 shorts. Buying $300 [Red] something so that everyone knows that you did, is not better when a small amount of the profits go to a charity. And, inevitably, the branding helps a non charitable product branding.
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More importantly to me, too many of the causes (and aid they send) attached to such products are poorly thought out.
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Yeah, I agree with you & commenters above. It would be so much better to just donate ao legitimate charities that are non-profit. It sounds outrageous to me to profit from other people’s suffering!
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