Notion of autenticity is important. And we're looking for this. — (I am typing up notes from the panelists.)

They also suggest reworking posts that gather a blog post that got a lot of attention. Editors like to know what has already worked.

The first few sentences should be interesting. Inboxes of editors are crazy. example? "I want to work for you! Because I love this about your magazine. Because I have this expertise." Think about the lede for your article. Relate it to the news cycle, if that's appropriate.

A news cycle goes by pretty quickly. A monthly magazine doesn't have that pressure. Ex. Aurora. Fox News has done all the angles already. A monthly magazine might look a bigger topics, like how to cope during a crisis.

Need to convince the editor that you know how it is going to look on the page. Visually. Put that in the third paragraph of a pitch.