I admit it. I bought Imagine: How Creativity Works . I skimmed a couple of pages at Barnes and Noble and was curious enough about creativity to buy the book. Well, Isaac Chotiner made me feel like an idiot. Here's what he said in the New Republic.
IMAGINE is really a pop-science book, which these days usually means that it is an exercise in laboratory-approved self-help. Like Malcolm Gladwell and David Brooks, Lehrer writes self-help for people who would be embarrassed to be seen reading it. For this reason, their chestnuts must be roasted in “studies” and given a scientific gloss. The surrender to brain science is particularly zeitgeisty. Their sponging off science is what gives these writers the authority that their readers impute to them, and makes their simplicities seem very weighty. Of course, Gladwell and Brooks and Lehrer rarely challenge the findings that they report, not least because they lack the expertise to make such a challenge.