Broderick’s New Superbowl Commercial

What do you think?


12 thoughts on “Broderick’s New Superbowl Commercial

  1. The botox is distracting. The nostalgia works. The back and forth between NYC and other locations make little sense. And Broderick seems a bit too subdued with not enough mischief to pull it off.

  2. I remember reading in the 1980’s that everybody loved the “Where’s The Beef?” Wendy’s ads — everyone knew it and it became part of the lexicon. But when they stopped that ad campaign and moved on the Dave Thomas talking in a folksy way about hamburgers, nobody was talking about the ads, but sales at Wendy’s skyrocketed.
    This strikes me as the same thing. A really fun ad that will generate a lot of buzz, but no actual car sales. When I finished watching it, I thought, “Oh, wow! I bet Eldest Raggirl is the perfect age to watch Ferris Bueller now!” I did not think, “Oh, wow! I should go buy a Honda for my next car!”
    Also, to go back again to the 1980’s. Senator. I know Honda. I drive Hondas. I currently own a Honda. And Ferris Bueller would never drive a Honda.

  3. I saw him on the subway the other day, and he looked a lot more like this than he does in that ad. And I agree that the cut to the Natural History museum in NYC is just weird. Still, it’s kind of cute.

  4. ianqui – I think I would have liked it more seeing him as he does now rather than the botoxed version – I mean, that’s part of the fun of the update, that Ferris is middle-aged now and still checking out of his responsibilities!

  5. Ferris Bueller never grew up? Isn’t that sad?
    The ad made me feel sad–he is so alone in that commercial, even if he’s having photo op interactions with random strangers.

  6. I like it because it reminds me of the movie’s delights for my teenage self. And I dislike it because nostalgia generated for the purposes of commercialism makes me feel suspicious, and sad, and somehow used, even though I’m still not gonna buy a Honda.

  7. As for the botox…am I the only one who’s reminded of a corpse every time I see Broderick in the robe and towel turban?

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