The issue that most concerned my friends this week hasn't been Sudan or the Republican debates or even Troy Davis. It was the change in format of Facebook. 

Tech companies are facing a new challenge. They need to innovate to meet new demands. Netflix has to get away from being a lending library of DVDs to a service that provides streaming video. It's much cheaper. They don't have to pay dudes to stock warehouses and to stuff red envelopes. Facebook needs to offer more services in order to gain new subscribers and to expand their business.

But people don't want their tech services to change. Facebook has to look like Facebook. Netflix means a red envelope in the mail. 

 Ultimately, people don't like change. They don't like the learning curve of figuring out a new interface or new terminology. I'm having trouble figuring out how to cook in my new kitchen. I'm pouting that my pots don't fit nicely in the new drawers and I don't know where to put the coffee pot. I have to remember which cabinet has the knives and which cabinet has the wine glasses. Thinking hurts. 

No tech company wants to lose its edge or, even worse, become irrelevant. WordPerfect, WordStar, the modem, floppy disks. If you miss a step, you're become the dodo bird. At the same time, people get cranky about change. It's amusing to watch these companies figure out how to meet new demands, while retaining loyalty of its users. 

As the world is speeding up, we're losing our footing.