I’m slowly slogging through Jonathan Chait’s “Not a Very P.C. Thing to Say.”  (Disclaimer — I’m a member of the Facebook group “Binders Full of Women” that is mentioned in the article.)

I am particularly fond of the P.C. term cis-gender. I had to google it a few months ago.

It’s a long article and there’s been a lot of commentary on it. I’ve largely been ignoring it, because I find PC criticism as tiring as political correctness itself.

I want to pull out one little small bit of the article, because it relates to something else that I’m writing. It’s the role of social media in creating a new political correct movement.

In a short period of time, the p.c. movement has assumed a towering presence in the psychic space of politically active people in general and the left in particular. “All over social media, there dwell armies of unpaid but widely read commentators, ready to launch hashtag campaigns and circulate Change.org petitions in response to the slightest of identity-politics missteps,” Rebecca Traister wrote recently in The New Republic.

Social media has created a new brand of journalism that specializes in click-bait. Tail wags the dog. This click-bait crap consists mostly of a SEO-friendly headline and an image. After the first sentence, the rest of the article could be in Latin, because nobody reads it. These click-bait articles published by slimy, journalism-ish companies are not only fueling PC nonsense. They are basically a wet dream for conspiracy theorists.