The New York Times’ Strategy

On Sunday, the food critic from the New York Times, Frank Bruni, wrote an article for the magazine section confessing to a life-long battle with his weight and his problem with bulimia. From Bruno, I learned that it is best to use two wet fingers to purge your burger and fries. Nice tip.

Bruno's confessional comes three months after Edmund Andrews, the finance reporter for the Times, confessed to bankruptcy and a year after David Carr, the business columnist for the Times, copped to a former crack habit.

Are reporter confessionals the new strategy for turning around the Times' flagging business?

What next? Maureen Dowd confesses that she's a high school dropout? David Brooks tell us that he has a thing for wearing women's shoes? Late at night, Nicholas Kristof dresses up as a large panda bear and goes to furry conventions?