Flipping through the mommyblogger posts in Google Reader, I see that there was some drama over the weekend.
Last week, Heather Armstrong, aka Dooce, was invited to attend a Forum on Workplace Flexibility at the White House. Dooce is perhaps the most well-known mommyblogger. Her monthly readership is in the millions. Pioneer Woman's readership is larger, but she's more well-known as a food blogger rather than a mommyblogger. I've been reading Dooce for years and really like her. She's been able to translate her skills with photography and graphic arts into a successful business that supports her family. Quite cool.
It was somewhat surprising that the White House reached out to a mommyblogger to be involved in this conference. Most of the other attendees were owners of big businesses or public policy experts. Mommybloggers aren't known for their involvement in politics, although it is arguable that politics is very much of a subtext in their rants about getting their husbands to help out around the house and their struggles to make dinner after a long day of work.
It was, however, a very smart thing to invite a blogger to this forum, especially one with such a large following. She told her readers that she was there. She and her husband tweeted information to her followers, including information about her panel which was streamed live over the Internet. CNN and other mainstream newspapers picked up the story. It brought a lot of attention to a very ordinary one-day conference, which was simply aimed at providing networking opportunities and letting the First Lady give a nice speech. Heather brought sex appeal to an event that would have been totally ignored. Nice.
But some of the mommybloggers mocked the decision to invite Dooce. Dooce got ticked off. I guess there was some catfights in Twitter. Whatever.
You know that there are some blogs that are just aimed at rebuking other bloggers or columnists. That's it. They don't write anything original themselves. They just wait until their most hated person in the whole world writes something, and then they make fun of it. I came across a blog that is aimed at making fun of everything that Megan McArdle writes. I thought about running an intervention on the blogger, because it struck me as the saddest thing I had ever seen. /tangent
Bringing Dooce to the White House was also a good thing, because it helped to blur the stark line between politics and women. A majority of bloggers are women, but few blog about politics and instead deal with "lifestyle" topics, which is fine. I like reading about kids and shoes and new cushions for the sofa, but a lifestyle can go beyond those topics, too. Politics can be part of a lifestyle, too.
