The topic of the weekend was advertising. Not just the Super Bowls ads (which I'll come back to), but advertising on the Internet.

Pajamas Media had some sort of meltdown over the weekend. They haven't been bringing in enough ad money, so they laid off some writers and plan to do more TV stuff. Doesn't sound very promising to me. More from Instapundit.

In my media class today, we were discussing the fact that ads on major newspaper websites only bring in 6% of the total profits. And the traditional advertisements in the newspapers are losing out to realtor.com, match.com, monster.com. They better come up with a way to milk money out of these online ventures quickly.

And then I've started experimenting with putting up advertising on the sidebar. I was a total geek over the weekend learning about the different methods of determining rates and styles of ads. It turns out that I can make much more money selling my own space, rather than relying on google ads.

Over the years, I have gotten offers to buy space on the sidebar and I've always ignored them. I just didn't have the time to figure it all out. But I'm out of work in May, so I've got to figure out something else to feed my shoe habit. This weekend, I set up a Paypal account, put together a press kit, added Google analytics, and finally started answering my e-mail from advertisers. We'll see how it works out.