Gail Collins writes that IRS and Obama should stop pointing to single mothers as evidence of that your tax dollars are doing some good. They need a new marketing campaign to reach those Tea Party goers, who aren't all that moved by the plight of single mothers. We should applaud the rich who do kick in a lot of money for taxes, while still maintaining a fabulous lifestyle.

There’s no reason not to show the top taxpayers a little love. Paying a
lot of taxes should be a badge of honor. It proves you made it into the
league of big money-makers, not to mention the fact that you’re
supporting the upkeep of the Grand Canyon. If the I.R.S. had been doing
its marketing properly, little kids would dream of growing up to become
really big taxpayers.

Maybe we need some slick TV commercials that show pictures of the Grand Canyon and other landmarks and end with a simple "Thank You, Rich People." That would be cool.