Do not invite me to a tele-conference on a important topic, when the conference is a thinly veiled attempt to get me to promote someone's book on my blog. I will never, ever mention that book on this blog or Twitter. And do a little research on blogging before you make claims that there are no bloggers discussing a particular important topic.

The only way I'll discuss a book on this blog is if the book is really good or the book is mistaken, but interesting. The book in question does not fall into either of those two categories.