Yesterday, we spent a little time talking about small businesses. Why are some so successful, when most fail? Why kinds of small businesses will do well in the future?

Perhaps pseudo-philanthropic, feel-goodie companies are the way to go. Buy a pair of flimsy shoes. I’ll take most of the profits and then send the rest to an organization that helps kids in Africa. The flimsy shoes suck, but everybody knows that their brand is associated with GOOD DEEDS. If you wear those shoes, then you’re telling everybody that you are a GOOD PERSON.

Amy Schiller writes about the unfortunately named Lauren Bush Lauren and her feed tote bags.