Nils Parker at Medium: 

As someone with a relative high up the ladder at Whole Foods, I feel for him and for the enterprise (as much as you can feel for a business, anyway). Whole Foods tries to bring to market the best products an area’s surrounding farms and suppliers have to offer, in a socially conscious way with high-touch customer service at the point of sale. Yet in doing so, they’ve brought out the worst in the people who are attracted to that idea. Or perhaps more accurately, their idea attracts the worst kind of people. I don’t know. It is a frustrating irony for which they should not be held responsible. There isn’t much to do, after all, when your core demographic happens to be a living, breathing hashtag. #firstworldproblems