A few weeks ago, I complained about this Cadillac ad. Well, here’s Ford’s response.
More here.
8 thoughts on “Ford’s Response to Cadillac”
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Apt. 11d 
Oh, that is just awesome.
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I find it too earnest to be funny. The first ad was so over the top it was hilarious, this is just kind of … lame.
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The thing that gets me is that the car she’s driving is just totally wrong for the lifestyle she has–she needs at least an SUV and probably a truck. How is she hauling zoo manure in a tiny sedan? And while we’re at it, how can she afford that shiny new car on her income? There’s no way, unless she has an amazing day job and she’s just describing a hobby.
This is every bit as much a fantasy as the first one, but it’s pretending to be gritty and hard core.
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That’s me, AmyP.
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I showed this video in class yesterday. My students loved, loved, loved it, especially because we’d watched the cadillac one earlier. Amy P, you never know, maybe she’s got a very successful organic produce market going and *can* afford a new car. And all ads are fantasies anyway. At least the underlying message/fantasy of hers is more positive and collective and not “hey, lazy people, if you want this car, work your asses off and don’t take vacation.”
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FFS it is an ad. There is no deep message – just buy this product.
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“Amy P, you never know, maybe she’s got a very successful organic produce market going and *can* afford a new car.”
In that case, she’s working exactly the same hours (or more) as workaholic Cadillac guy to afford both her manure and scrap hauler and the shiny new Ford.
This really should have been a truck ad, but I supposed there aren’t a lot of plug-in trucks in Ford’s line.
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This may sound picky, but at least for me, there was a huge sense of disappointment because throughout the ad, I was visualizing what kind of serious hauler would be suitable for the business she’s describing. We get to the end and see the tiny plug-in sedan, and I’m all whaaaat?
It’s like having an ad where the mom or dad is talking about the demands of family life (carpooling, sports practice, transporting large pets, road trips, etc.), and then they finish up with a tiny two-seater sports car.
Marketing fail!
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