Middle Class Cut Back and The Rich Are Spending

The New York Times has a great article about the consumption habits of the middle class and the wealthy. Businesses that cater to the middle class, like JC Penny and Red Lobster, are struggling, while companies with wealthier clients, like Nordstrom and Capital Grille, are doing just fine.

As politicians and pundits in Washington continue to spar over whether economic inequality is in fact deepening, in corporate America there really is no debate at all. The post-recession reality is that the customer base for businesses that appeal to the middle class is shrinking as the top tier pulls even further away.

If there is any doubt, the speed at which companies are adapting to the new consumer landscape serves as very convincing evidence. Within top consulting firms and among Wall Street analysts, the shift is being described with a frankness more often associated with left-wing academics than business experts.

“Those consumers who have capital like real estate and stocks and are in the top 20 percent are feeling pretty good,” said John G. Maxwell, head of the global retail and consumer practice at PricewaterhouseCoopers.

It’s nice to see that the business community has adapted effortlessly to the new income inequality reality.

Related: Have you seen the website, Hourzz, which is geared towards wealthy people who are renovating their homes?