I have to admit that I haven't read many author blogs. Author blogs seem to be primarily about advertising published works elsewhere. Many writers don't quite get the feel of blogging and don't do it long enough for me to get hooked.
That said, I did enjoy this post by Alexander Chee — "On Getting Your Name Out There: Author Blogging."
For Chee, blogging is about building your brand and avoiding the time suck. This is very practical advice, and I'm slowly… very slowly… learning how to transform my hobby into a career.
Also, Chee's blog post pointed me to his wonderful little slide show on Jennifer Egan's website. Reminded me of my son's fascination with gas stations.
Apt. 11d 
One of my best friends is a novelist. He has a web-page that could, conceivably, be a blog, too. But he rarely blogged on it- he’d used it to talk about signing or other things, but it just wasn’t his format to do blog posts in general. One thing that he did do and enjoy, though, was interviews or guest blog posts about his books, writing, or the publishing industry (he worked for a literary agent for several years before publishing his first novel) on blogs about books or writing that other people ran. He found that fun and sometimes useful. So, people who have blogs about books should consider inviting authors they like, perhaps especially if they are not really well known, to do something on their blog.
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John Scalzi. Neil Gaiman. William Gibson, when he’s active.
Actually, Gibson’s brilliant (no surprise) and he has the knack, but he says that blogging uses the same energy source as writing novels, so he can’t blog very much if he wants to continue writing novels.
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This is the process of structuring a web page so that it is found, read, and indexed by search engines,This makes your web site and its content attractive, relevant and visible to search engines and web searchers.
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