5 thoughts on “Genius”

  2. Well, as a State Farm customer, I guess there are worse places for a piece of my premium dollar to go… swell.

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  3. As another State Farm customer, somebody will have to pay to fix my roof. But, it might not be over the deductible.

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  4. “We did actually shoot it in long, single takes. We only made it all the way through three times. But the truth is, one part, where we come down a waterfall, the action got a little behind, and three times, we actually got all the way through, the camera guy only got it once,” Kulash explained. “So there is a bit of an edit in there. One edit. The machine did run all the way through each time, though, which is important.”

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  5. “State Farm’s Chairman and Chief Executive Officer Ed Rust earned $13.66 million in 2008, up from $11.71 million in 2007. His salary last year included a bonus based on the company’s performance during strong years of 2005 to 2007. He will earn $9.35 million this year, with his bonus based on the company’s performances in 2006 to 2008.”
    Couldn’t be bothered to dig up things like stock options, country club memberships, etc etc. I’m thinking OK Go is money well spent, especially considered as part of the advertising budget.

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