They love stuff that doesn’t matter

From Mark Bittman:

The people who multitask the most are the ones who are worst at it. That's the surprising conclusion of researchers at Stanford University, who found multitaskers are more easily distracted and less able to ignore irrelevant information than people who do less multitasking.

The researchers thought people who do a lot of multitasking would be better at it.
''But they're not. They're worse. They're much worse,'' said Nass. The high media multitaskers couldn't ignore the blue rectangles. ''They couldn't ignore stuff that doesn't matter. They love stuff that doesn't matter,'' he said.