I’m revising an old lecture on policy analysis. I’ve been surfing around various think tanks and advocacy group website looking for good examples for the kiddies. I’ve been struck by the use of videos on all these websites. They’re putting their analysts and academics on camera for quickie segments. The death of the policy report.
4 thoughts on “Putting Experts on Video”
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Apt. 11d 
My main task for the afternoon is actually to read proposals for the redesign of my organization’s website. We’re trying to make it from essentially a library for our documents to something that’s attractive, draws people in, and tells the casual visitor what we think is important right now. But trust me, the policy report is NOT going away — the video stuff is just an overlay (and in most cases, a very superficial one).
Let me know if you want to talk about this.
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I’m not really hoping this catches on where I work.
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Are these downloadable? Can you edit them lightly and stick the result onto a slide (quicktime embeds very nicely into keynote)? If so, you can integrate them into your lecture. Give it some variation.
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My experience has been that video does not “stick” on content-rich sites, in no small part because it’s not picked up by the search engines. It’s not scan-friendly. I’d love to see the actual usage reports for number of people who click on those videos — and actually listen to more than the first 20 seconds.
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