Last week, Steve and I went to the mall to shop for some “new job” clothes — 3 white button down shirts and a new commuting messenger bag for his history books. We wandered into the Fossil store and he found one that he liked. It cost around $140. Not a cheap bag, but he gets one every three years, and he uses it every day.
We thanked the sales dude and said we would come back, after we looked around a little more.
Then we went into Macy’s and found the identical messenger bag. The bag was the same price in Macy’s – $140. But we have a Macy’s credit card and get coupons in the mail every month. At the cash register, I pulled out my 20% off card and paid $112. We saved $28 dollars.
$112 was the real price of the bag. $140 was the sucker price. Most people on line had their coupons in hand. But there’s always one guy who doesn’t. That one shopper who didn’t have the coupon paid a $28 tax on that item. Stores are getting rich by taking advantage of the uninformed shoppers.
Is this ethical?